![]() Consequently, you have to be able to communicate any changes in your working hours and health protocols to your customers immediately. Whereas before business hours were relatively stable and predictable, nowadays that's not always the case given that public health orders are changing so rapidly. ![]() The events of the past year have catapulted GMB into the digital marketing spotlight. ![]() More often than not, I find that customers are using GMB to source opinions and reviews of a business rather than other platforms, so it helps to keep your GMB active and well-curated.Ĭovid-19 And GMB: Why The Pandemic Has Changed The Game Plus, the relative decline of crowd-sourced review apps like Yelp has helped propel GMB to new heights. Customer reviews are displayed under your GMB profile, giving your business social credibility that rivals Yelp or Trustpilot.Direct messaging optionality - customers can send messages directly to your company phone or email via the GMB interface. ![]() GMB has Google Maps integration, which makes it easier to find your business on the world's most widely used mobile map and directions app.It sets an immediate first impression for searchers who see your business's essential info listed on the right-hand side of the interface.A completed GMB listing can single-handedly improve a business's local SEO ranking. ![]()
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